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David Bushnell; Founded Binocular Company

LA Times
David Bushnell, the founder of Bushnell Optical Corp. who helped make binoculars an affordable must-have item after World War II, has died. He was 91.

Bushnell died Thursday at his home in Laguna Beach of non-Hodgkin’s lymphoma, his wife, Nancy, said.

Pasadena-based Bushnell Optical and its owner became famous, as well as financially successful, for marketing Japanese-made binoculars — and later telescopes, rifle scopes, camera lenses and other optical products — at half the price of competing goods manufactured in the U.S. or imported from Germany.

Bushnell products at eBay.com
Binoculars at eBay.com

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